Center for Health Communication
Engaging with the Press: A Guide for Perplexed Readers and Sources
Engaging with the Press: A Guide for Perplexed Readers and Sources
Motivations behind the resource
Read by section
Introduction
Hear from Dick Tofel about the motivations behind writing this resource.
What motivates the press?
Learn about the difference between specialist and generalist reporters, pressures on reporters, building relationships, and more…
What motivates editors?
Learn about what motivates editors, including competition, mission, craft, cost, and more…
What motivates publishers?
Learn about how advertising, readers, and events motivate publishers.
How a source's material is presented – and received
Learn about how the material you provide to the press will be presented and received.
Problems for readers
Learn about problems for readers, including accuracy, fairness, and sophistication.
Problems for sources
Learn about problems for sources, including competing agendas with reporters and colleagues, reliability, and the afterlife of stories.