Creator Program

The Center for Health Communication’s innovative Creator Program, launched in 2023, inspires and equips social-media creators to counter health misinformation and spread evidence-based science to their communities of millions.

Why does public health need creators?

Trust in US public health is at an all-time low, health misinformation is rampant, and more and more of us get health news and information from social media platforms. In this environment, creators are uniquely positioned to support public health. Watched and trusted by millions, creators are poised to translate and disseminate health information. In doing so they can help make sure that everyone has access to the health information they want and need, where they look for it.

As public health leaders advocate for social media regulation, they must also partner with creators to protect the health of these critical information ecosystems. 

Read more in the New York Times, NPR’s It’s Been A Minute, and Bloomberg. 

What do creators get out of participating?

The Creator Program unites creators who are dedicated to helping their communities thrive. We provide the education, solidarity, and community they need to amplify and sustain their impact. 

Our program equips creators better serve their online communities, by equipping them with cutting-edge health research, policy ideas, and resources. It allows creators to engage directly with leading public health experts and clinicians and offers unparalleled access to Harvard experts, briefings, and a community of like-minded, fellow creators. This community of creators—fostered in monthly calls and in-person activations like our 2023 and 2025 summits—empowers creators to network, collaborate and problem-solve together.  

Public health has much to learn from creators, particularly about how to effectively serve communities’ health information needs in a social media-dominated world. So creators in the program also teach Harvard T.H. Chan School of Public Health students and faculty about social media best practice.

What’s new in 2026

In 2026 the Creator Program will be cohosted in partnership with Meharry School of Global Health and informed by an Advisory Board of leading creators, public health experts, and creator economy leaders. Together we hope to build a future where creators have access to the resources they need to 

• Tell credible and compassionate stories about health and wellbeing
• Ensure that health and wellbeing is a right for all, not a privilege for some
• Support the health of their communities without sacrificing their own wellbeing

This year’s programming is made possible by financial support from the Robert Wood Johnson Foundation and the Doris Duke Foundation.

Can any creator access your resources?

Yes – we hope that our creator resources will be widely used by content creators and anyone else looking for evidence-based sources for communicating about health.

How do we know that creator-led public health campaigns will have an impact?

This is the focus of the Center for Health Communication’s research program, which participating creators continue to shape. Our innovative research is defining the role creators might play in protecting public health.

Beyond our research publications, we share what we’re learning via the Creator Playbook for Public Health, a newsletter for public health organizations who want to understand how creators are reshaping how people think, feel, and act about health and wellness.