Content creators are struggling with mental health, study finds
Digital content creators experience high rates of mental health struggles such as anxiety, depression, and burnout, according to a new study by Creators 4 Mental Health (C4MH) and Lupiani Insights & Strategies. It found that 10% report feeling suicidal thoughts related to their work—nearly double that of the broader U.S. population.
“Creators are critical sources of information, support, and solidarity for billions of people, as well as the engines of a $200 billion economy,” said Amanda Yarnell, senior director of the Center for Health Communication at Harvard T.H. Chan School of Public Health, in a Nov. 13 Net Influencer story on the study. “This survey reveals the pressures that come alongside those responsibilities: The financial pressure. The obsession over content performance. The burnout. The constant toxicity. And the isolation,” she said.
Yarnell works with creators to help them provide their followers with evidence-based health information. She noted that the study identifies steps that can be taken to promote creator well-being. Its recommendations include that platforms offer income-stability options and that third parties develop creator-focused mental health resources and peer communities.
Read the Net Influencer article: Content Creators Twice As Likely To Experience Suicidal Thoughts As General Population, Study Finds
